Strap Yourself Down
People like you wear their seatbelts. You should too.
Public Health
Public Sector
The gap
Most people wear their seatbelts. But there’s one group who does so far less than everyone else: men who drive pickup trucks.
The research
While the numbers are low, most truck drivers do wear their seatbelts. But those who don’t think they’re the norm.
The strategy
People like you wear their seatbelts. You should too.
The creative
Strap yourself down.
The results
18,355,840 media impressions
Massachusetts seat belt use increased to 86% in 2025