Simmons University Institute for Inclusive Leadership

The conference for women leaders who are going places.

Education

Close-up of a young woman's face with a nose ring, next to bold text reading "Where go-getters go get you belong here" in red and blue lettering. White text on a blue background reads "Simmons Leadership Conference" with "2025" in large pink numbers at the bottom. Bold white text reads "YOU BELONG HERE" centered on a maroon background, overlaid by repeated blue text "SLC2025" in a pattern. Three panels show text: "SIMMONS LEADERSHIP CONFERENCE 2025" (Logo), "SLC 2025" (Acronym), and "YOU BELONG HERE" (Tagline), with certain elements in pink.

The gap

In a world saturated with conferences for women leaders, Simmons needed to stand above the rest as the premium, inclusive choice.

The research

The main differentiator is the combination of a premium experience and a sense of inclusivity.

A graphic with the text: "OPEN TO ANYONE. NOT FOR EVERYONE. YOU BELONG HERE SLC2025" on a purple rectangle, designed to look like a tablet screen on a navy background. Older woman with curly gray hair, wearing large black glasses, a black turtleneck, and a beaded necklace, looks confidently at the camera against a plain background. Three smartphone screens display portraits of women against red, blue, and purple backgrounds; each screen has a profile icon and a large photo of a woman. A street sign displays a woman's portrait beside text that reads: “Whether you’re following a path or paving the way. Simmons Leadership Conference. You belong here.”.

The strategy

If you’re ready to step up, this is where you belong.

The creative

You belong here.

The results

Sold out conference Over 2.5 million in ticket sales