Gambling can be easy. Easy can be a problem.
Reminding men in their 20s: the risk is in the game.
Public Health
Public Sector
The gap
Sports gambling can be bad for your mental health and your wallet. But if you’re a man in your 20s? You think it’s all good.
The research
Men in their 20s are at a high risk for gambling problems. And the technology makes it all too easy to get hooked. But they’re more likely to blame themselves, not the game. That’s a problem
The strategy
With gambling, the risk is in the game.
The creative
Gambling can be easy. Easy can be a problem.
The results
21.1mm+ impressions
103K clicks
Project funded by the Massachusetts Department of Public Health
Office of Problem Gambling Services
